[ FreeCourseWeb.com ] Advertising on Facebook: Advanced (Released 1/2020)



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MP4 | Video: AVC, 1280x720 30 fps | Audio: AAC, 48 KHz, 2 Ch | Duration: 1h 17m

Skill Level: Advanced | Genre: eLearning | Language: English + Subtitles | Size: 197 MB



Learn about advanced techniques and powerful tools that can efficiently create and manage large numbers of Facebook ads and campaigns across different accounts and pages, and ways to target specific audiences with custom ads. Explore tools including the Facebook Pixel, Business Manager, Ads Manager, Test and Learn, and Power Editor. Learn about how to bulk upload ad images, use tags to organize campaigns, target display ads to highly qualified decision makers only, quickly make changes across multiple ads, and quickly create hundreds of custom ads. Discover tools for retargeting and remarketing to engage users who have previously interacted with a page or website, and learn about managing multiple administrators while keeping a personal account separate.



Topics include:



Using Facebook to increase sales

Setting up a business on Facebook

Setting up roles and permissions

Creating ads and campaigns

Managing ads and campaigns in bulk with Ads Manager

Managing ads and campaigns in bulk with Excel

Using the Facebook Pixel

Creating custom audiences

Creating a lookalike audience

Split testing using Test and Learn

Retargeting and remarketing



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