Lynda - The Persuasion Code- The Neuroscience Of Sales

[ FreeCourseWeb.com ] The Persuasion Code: The Neuroscience of Sales



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MP4 | Video: AVC, 1280x720 30 fps | Audio: AAC, 48 KHz, 2 Ch | Duration: 48m 59s

Skill Level: Advanced | Genre: eLearning | Language: English + Subtitles | Size: 349 MB



Successful persuasion can seem like a matter of charisma, luck, or timing, but neuroscience reveals that there are reliable, successful approaches to persuasion that can be used by anyone. In this course, you'll learn about the science behind persuasion, and explore how to develop more effective marketing and sales messages using the pain-claim-gain framework. Author Patrick Renvoise starts by explaining the dual nature of the human brain—rational and primal—and shares why most sales and marketing messages fail. He then reveals a step-by-step process to stimulate the primal brain of your audience. Patrick's scientific approach to selling has helped many people become more effective at persuasion and close more sales.



Topics include:



Using neuroscience to understand selling

Understanding how our two-brain system works

The six primal brain stimuli

Your sales persuasion process

Maximizing your ability to persuade

Identifying the difference between a pain and a need

Creating claims and your unique selling proposition (USP)

Examples of claims

Value propositions, proofs, and gain

Using cognitive biases to help you sell



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