[ FreeCourseWeb.com ] Be the Elephant: Build a Bigger, Better Business



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English | ISBN: 076114448X | 2007 | 224 pages | EPUB | 11 MB



In business, there's no standing still. The trick is to become an elephant―big enough to make a difference, healthy enough to withstand financial currents, strong enough to influence your market―and smart enough to avoid the pitfalls of growth.



With Be the Elephant, bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy, the process, the toolbox.



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