TABLE OF CONTENTS

Chapter 1: Introduction and Why You Should be Using Facebook .............. 4

Chapter 2: What do Facebook Users Share, Enjoy and Want? ................... 7

What Should You Be Using Facebook For? ............................................. 7

What Type of Content Gets Shared and Liked? ....................................... 9

Articles and Posts that Get Read ........................................................... 13

So What Works? .................................................................................... 17

Chapter 3: Tactics – Hit & Run Commenting, Facebook Pages, Ads and More ......................................................................................................... 18

Creating a Facebook Page .................................................................... 18

Posting to Your Own Page ..................................................................... 19

Letting Your Fans do the Work ............................................................... 23

Chapter 4: How to Find Pages and Groups to Share Your Content To ..... 25

Finding Facebook Groups ...................................................................... 25

Posting to Groups .................................................................................. 27

Outreaching to Other Facebook Pages and Cross Promoting ................ 28

Chapter 5: Monetizing Your Efforts ........................................................... 29

Chapter 6: Optimizing, Testing and Using Tools ....................................... 31

An Introduction to Split Testing .............................................................. 31

Powerful Facebook Tools for Optimization ............................................. 32