[ FreeCourseWeb.com ] Advanced Content Marketing



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MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch

Skill Level: Advanced | Genre: eLearning | Language: English + .srt | Duration: 33 Lectures (1h 30m) | Size: 1.3 GB

Taking content marketing to the next level requires approaching your strategy with a robust framework. In this course, you can learn how to scale up your content marketing strategy with message architectures, a storytelling model, and well-developed thought leadership. Content marketing expert, and former Mailchimp VP, Colleen Jones explores all this and more. Viewers can learn how to manage a team, repackage content, and develop a supply chain. From growing your audience, to personalizing content experiences, to scaling operations, this advanced course covers content marketing at its deepest level.



Topics include:

Creating messaging that resonates

Testing messaging

Architecting storylines

Experimenting with story formats

Choosing and addressing thought leadership topics

Answering questions

Growing and engaging your audience

Personalizing for content discovery and engagement

Managing a content marketing team

Reusing and repackaging content

Creating a content supply chain

Evaluating your impact



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