This eBook will show you some of the most effective ways and methods of generating traffic to your website that are still 100% effective in 2020!



Table of Contents

Chapter 1: Introduction ............................................................................ 7

Chapter 2: Content Marketing ................................................................ 10

What is Content Marketing? ................................................................... 10

Why You Need to Implement Content Marketing ................................... 11

How To Write an Engaging Blog Post .................................................... 11

Chapter 3: SEO ....................................................................................... 16

Keywords ............................................................................................... 16

LSI (Latent Semantic Indexing) .......................................................... 18

9 Other Elements to Optimize For Search Engines ............................ 19

Should You Only Target One Keyword or Keyphrase? ...................... 19

3 Types of Keywords You Need to Know About................................. 21

How to Find Keywords Using The Google Keyword Planner Tool ...... 21

Other Keyword Research Tools To Consider ..................................... 24

Which Keywords Should You Go For? ............................................... 26

Backlinks ................................................................................................ 27

Value...................................................................................................... 29

Rich Snippets .................................................................................... 31

Chapter 4: Social Media Marketing ........................................................ 34

Value...................................................................................................... 35

Selling the Dream .............................................................................. 36

Community ............................................................................................. 37

Integration .............................................................................................. 38

Consistency ........................................................................................... 39

Chapter 5: Paid Advertising ................................................................... 41

Facebook Ads and Google Ads ......................................................... 41

PPC Explained .................................................................................. 42

Video Ads .......................................................................................... 44

Chapter 6: Building a Brand That's Memorable .................................... 47

The Importance of a Strong Brand to Bring Everything Together ........... 47

How To Create a Memorable Brand ....................................................... 50

Chapter 7: 5 Powerful Types of Content to Try .................................... 54

YouTube Content ................................................................................... 54

User-Generated Content ........................................................................ 57

Podcasts ................................................................................................ 59

Infographics ........................................................................................... 61

Courses ................................................................................................. 63

Chapter 8: Conclusion ............................................................................ 66