The Innovator's Toolkit- 50+ Techniques for Predictable and Sustainable Organic Growth[Team Nanban][TPB]

David Silverstein, Philip Samuel, Neil DeCarlo | Published: 2008-10-27 | ISBN: 0470345357 | PDF | 384 pages | 9.46 MB

DESCRIPTION:

An innovation guide for business leaders, managers, and new product developers
The Innovator's Toolkit explains all the fundamental tools and concepts anyone involved in innovation should be familiar with--especially methods and strategies for improving products and services and developing new ones.
This book is written in an easy-to-use reference format that helps readers understand why, when, and how to apply each tool.
The tools and techniques in this book are organized around a four-step innovation methodology--define, discover, develop, and demonstrate--that takes readers through problem identification, then flows into idea generation, idea selection, and, finally, idea implementation.
Constant innovation is a necessity for business success today; The Innovator's Toolkit presents an effective plan for achieving it.

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