[ FreeCourseWeb.com ] The Illustrated Guide to the Content Analysis Research Project



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English | 2020 | ISBN-13: 978-1138605121 | 148 Pages | True PDF | 187.6 MB



The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach.



Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students’ most common sticking-points when learning and applying research methods.



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