[ FreeCourseWeb.com ] 2020 B2B Content Strategy & Framework Development



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MP4 | Video: h264, 1280x720 | Audio: AAC, 48 KHz, 2 Ch

Genre: eLearning | Language: English + .srt | Duration: 26 lectures (1 hour, 16 mins) | Size: 744 MB

Content Strategy & Framework Building

What you'll learn



Understand content marketing & importance of content strategy

Understand the difference between Inbound & Content Marketing

Learn how to create content strategy frameworks

Learn from real life cases

Downloadable templates and worksheets

Learn to create personas

Learn about the content pyramid & content creation strategies

Tools to discover relevant content for diverse audience segments and decision journey stages

Key CXO level metrics for content marketing



Requirements



Preferably with some marketing background

Those who have interest or some knowledge of digital marketing/ social media marketing or content marketing



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