[ FreeCourseWeb.com ] Lynda - Marketing on Facebook

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Duration: 1h 35m | Video: .MP4 1280x720, 30 fps(r) | Audio: AAC, 48000 Hz, 2ch | Size: 265 MB
Genre: eLearning | Language: English
When your business is on Facebook, your reach is exponential. You can find new prospects and market directly to customers. This course helps you set up a Facebook account exclusively for business use and build out your page in a way that clearly identifies your brand. Instructor Megan Adams shows you how to create a page, build your audience, and create and share interesting and meaningful content. She also shows how to use advanced features, including events, stories, and Facebook Live. Plus, see how to promote your business and engage with your followers by leveraging Facebooks offers. The course wraps with tips for continuing to grow your business on Facebook, including using Facebook Insights to track the effectiveness of your page.

Topics include:

Benefits of Facebook pages
Creating a Facebook page
Choosing a username
Adding a call-to-action button
Posting updates
Inviting friends to like your page
Creating Facebook events
Streaming with Facebook Live
Viewing Facebook Insights reports

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