The Content Advantage (Clout 2 0)_ The Science Of Succeeding At Digital Business Through Effective Content By Colleen Jones EPUB

Torrent Details

The Content Advantage (Clout 2 0)_ The Science of Succeeding at Digital Business through Effective Content by Colleen Jones EPUBThe Content Advantage (Clout 2 0)_ The Science of Succeeding at Digital Business through Effective Content by Colleen Jones EPUB

NAME
The Content Advantage (Clout 2 0)_ The Science of Succeeding at Digital Business through Effective Content by Colleen Jones EPUB.torrent
CATEGORY
eBooks
INFOHASH
7d660d2e53bfdad5814a6ac2646999dc8132854c
SIZE
7 MB in 2 files
ADDED
Uploaded on 20-09-2020 by our crawler pet called "Spidey".
SWARM
0 seeders & 1 peers
RATING
No votes yet.

Please login to vote for this torrent.


Description

xx



The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content by Colleen Jones EPUB



In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function - from marketing to sales and from support to recruiting - demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage.



This book, which is the second edition of the pioneering content guide Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time.



Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and nonprofits, Jones offers:



Guidance on creating a content vision

A primer on conducting content analysis

Techniques for developing a competitive content strategy

Elements and principles of effective, influential content

A blueprint for developing content intelligence

A maturity model for content operations

Examples from diverse companies and contexts



xx

Discussion

Comments 0

Post Your Comment

Files in this torrent

FILENAMESIZE
free audiobook version.txt1015 B
The Content Advantage (Clout 2.0) by Colleen Jones.epub7.2 MB

Alternative Torrents for 'Content Advantage Clout Science of Succeeding at Digital Business through Effective Content by Colleen Jones EPUB'.

There are no alternative torrents found.