Award-winning sports columnist Pete is quite pleased with his slightly sleazy frat boy image and frolicking life style. Alas, the owner forces him to allow ambitious TV fashionista Ashley, who is used to perfectly-groomed fiancé Christopher, to give Pete a makeover by the launch of his book, as his slouchy look won't do on promotion tour. His buddy Marty tests the dating potential. Learning about each-other's worlds, they may even fall in love.