Fioravante decides to become a professional Don Juan as a way of making money to help his cash-strapped friend, Murray. With Murray acting as his "manager", the duo quickly finds themselves caught up in the crosscurrents of love and money. In Brooklyn, the bankrupted owner of a book store, Murray, is forced to close his family business. His dermatologist Dr. Parker dreams of having a threesome and would pay a thousand dollars to have one with her friend Selima. Murray proposes to be Fioravante's pimp and they started a male prostitution business. However, when Fioravante met a Jewish lady, Avigal, who is the widow of a rabbi, they felt in love with each other. But a Jewish neighborhood watch, Dovi, loves Avigal and will make life difficult for Fioravante.