[ FreeCourseWeb.com ] The Business of Events Management



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English | 27 Mar. 2014 | ISBN: 0273758624 | 416 Pages | PDF | 13.24 MB



Events Management 1e

John Beech, Sebastian Kaiser and Robert Kaspar

The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples.



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