[ FreeCourseWeb.com ] Cognitive Biases in Persuasion and Sales



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Last updated 12/2020

Duration: 1.5 hours | 40 Lectures | Video: 1280x720, 44 KHz | 896 MB

Genre: eLearning | Language: English + Sub

Covering the usual fallacies, biases and problems in our thinking and behavior.



What you'll learn

How to identify and address the most common cognitive biases in executive situations

How to prevent - or at least mitigate - falling into cognitive traps

Requirements

Have a basic knowledge of how you behave and think

Description

In this course, we will cover the usual cognitive biases, fallacies, and other errors and distortions in human behavior and thinking.



These can be caused by external triggers, skewed perceptions, other people, and/or many other triggers. Although it's not always easy to simply "fix" these biases, a thorough understanding of them is the first step to changing perception and behavior.



You will learn about both frequent and unknown/obscure biases including:

- Loss aversion;

- Time discounting and baseline discounting;

- Perceived depth and effort manipulation;

- Anchoring, framing and context manipulation;



Use Winrar to Extract. And use a shorter path when extracting, such as C: drive



ALSO ANOTHER TIP: You Can Easily Navigate Using Winrar and Rename the Too Long File/ Folder Name if Needed While You Cannot in Default Windows Explorer. You are Welcome ! :)



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