Connect How to Use Data and Experience Marketing to Create Lifetime Customers

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Connect: How to Use Data and Experience Marketing to Create Lifetime Customers by Lars Birkholm Petersen, Ron Person and Christopher Nash
English | 2014 | ISBN: 111896361X | ISBN-13: 9781118963616 | 272 pages | PDF | 5,5 MB


Connect and engage across channels with the new customers.
Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace.

Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle. The book's scope encompasses both digital and real-life avenues, discussing the new ways of thinking and the new tools and processes that allow marketers to function in the new era where digital customer experiences are increasingly important.
Smart marketers have moved to a higher level that achieves business objectives while increasing relevance to the customer. Connect provides readers a roadmap to this new approach, and the tools that make it work.




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