Written by Alan Weiss
Format: MP3
Bitrate: 64 Kbps


- Create your most dramatic value propositions
- Develop a powerful and memorable brand
- Create phone "scripts" for cold calling situations
- Create a powerful physical and electronic press kit
- Find and identify the true economic buyer faster
- Create a trusting, peer-level relationship with that buyer
- Use language effectively to gain buyer commitment
- Create "bullet proof" proposals
- Implement projects with a minimum of labor intensity
- Expand business constantly and gain referrals continually
- Choose the best legal options for your business
- Protect your intellectual property in the most comprehensive manner
- Choose the best financial alternatives for your practice
- Identify the best Internet marketing strategies and support
- Maximize time efficiency
- Select passive income options, from products to royalties
- Learn how to gain an interview from a press inquiry every time
- Acquire forms and templates to maximize your efficiency
- Improve your life balance, discretionary time, and personal options