WILEY THE HANDBOOK OF COMMUNICATION AND CORPORATE REPUTATION 2013 RETAIL EBOOK-KE

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WILEY THE HANDBOOK OF COMMUNICATION AND CORPORATE REPUTATION<span style=color:#777> 2013</span> RETAIL EBOOK-kEWILEY THE HANDBOOK OF COMMUNICATION AND CORPORATE REPUTATION<span style=color:#777> 2013</span> RETAIL EBOOK-kE

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Description

TITLE: THE HANDBOOK OF COMMUNICATION AND CORPORATE
REPUTATION
PUBLISHER: WILEY LANGUAGE: ENGLISH
LINK: http://is.gd/nh536P RELEASE TYPE: RETAIL
FORMAT: PDF RELEASE DATE: 2014.01.18
ISBN: 9780470670989 STORE DATE: 2013
SAVED.MONEY: 156 EURO DISKCOUNT: 02 x 05MB
AUTHOR: CRAIG E. CARROLL

BOOK

With the latest insights from the world of communication studies
into the nature of corporate reputation, this new addition to
Wiley-Blackwell's series of handbooks on communication and media
reflects the growing visibility of large businesses' ethical
profiles, and tracks the benefits that positive public attitudes
can bring

Serves as the definitive research collection for a fast-growing
field featuring contributions by key international scholars
Brings together state-of-the-art communication studies insights
on corporate reputation
Identifies and addresses the lacunae in the research
literature
Applies new theoretical frameworks to corporate reputation

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