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Lynda - LinkedIn Advertising Fundamentals |
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Torrent Details |
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Description |
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Lynda - LinkedIn Advertising Fundamentals
English | 1h 56m | AVC (.mp4) 1280x720 15&30fps | AAC 48KHz 2ch | 300 Mb
Genre: eLearning | Level: Beginner | Released: May 28, 2015
Learn about the different types of LinkedIn ads and which types of campaigns are most appropriate for your audience, goals, and budget. Viveka von Rosen covers the six types of ads, focusing on self-service text ads and Sponsored Updates, the two most accessible and affordable options for businesses. But she also covers solutions for bigger budgets, including display ads, Sponsored InMail, Sponsored Groups, and Lead Accelerator. Along the way, Viveka will cover what you need to know to create, target, bid on, and test ads, and to measure results to ensure a positive ROI.
Topics include:
*Understanding LinkedIn ad options
*Budgeting strategies for Sponsored Updates
*Targeting text ads
*Targeting new audiences
*PPC vs. PPM big strategies
*Enterprise marketing with Sponsored Groups, Sponsored InMail, and Lead Accelerator
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Files in this torrent |
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| FILENAME | SIZE | |
|---|---|---|
 | 0. Introduction/1 Welcome.mp4 | 6.9 MB |
| 0. Introduction/2 What we`ll cover.mp4 | 6.3 MB |
| 0. Introduction/3 What you should know before watching this course.mp4 | 5 MB |
| 1. Sponsored Ads or Do-It-Yourself Ads/1 Introducing LinkedIn ads.mp4 | 5.7 MB |
| 1. Sponsored Ads or Do-It-Yourself Ads/2 Understanding LinkedIn ad options.mp4 | 21.1 MB |
| 1. Sponsored Ads or Do-It-Yourself Ads/3 Buying cycle of a social consumer.mp4 | 16.7 MB |
| 1. Sponsored Ads or Do-It-Yourself Ads/4 Know your goals.mp4 | 10.2 MB |
| 1. Sponsored Ads or Do-It-Yourself Ads/5 Setting up your business account.mp4 | 15.2 MB |
| 2. Sponsored Updates/1 Features of Sponsored Updates.mp4 | 29.1 MB |
| 2. Sponsored Updates/2 Budgeting strategies for Sponsored Updates.mp4 | 7.7 MB |
| 2. Sponsored Updates/3 Creating a Sponsored Update campaign.mp4 | 17.5 MB |
| 2. Sponsored Updates/4 Measuring and improving on your metrics.mp4 | 17.3 MB |
| 3. Text Ads/1 What are text ads.mp4 | 28.6 MB |
| 3. Text Ads/2 Targeting text ads.mp4 | 17.7 MB |
| 3. Text Ads/3 Targeting new audiences.mp4 | 11.4 MB |
| 3. Text Ads/4 CLV - Customer Lifetime Value.mp4 | 10.2 MB |
| 3. Text Ads/5 Understanding bid strategies - PPC or PPI.mp4 | 13.7 MB |
| 3. Text Ads/6 What works and what sells on LinkedIn.mp4 | 3.7 MB |
| 3. Text Ads/7 Utilizing metrics.mp4 | 17.5 MB |
| 4. Enterprise Marketing/1 Sponsored Groups.mp4 | 6.7 MB |
| 4. Enterprise Marketing/2 Display ads.mp4 | 7.1 MB |
| 4. Enterprise Marketing/3 Sponsored InMail.mp4 | 6.5 MB |
| 4. Enterprise Marketing/4 Lead Accelerator.mp4 | 13.6 MB |
| Conclusion/1 Where should you spend your money.mp4 | 4.9 MB |
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