http://www.cengage.com/search/productOverview.do?N=0&Ntk=P_Isbn13&Ntt=9781285858340
(ISBN-13: 9781285858340)

OVERVIEW: «Pride and Ferrell’s MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven text helps students develop the knowledge and decision-making skills they need to succeed in today’s competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated learning objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for students of all backgrounds and interest levels, MARKETING 2016 is an essential resource for classroom and career success.»

BRIEF CONTENTS:
Part I: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS
1. An Overview of Strategic Marketing
2. Planning, Implementing, and Evaluating Marketing Strategies
Part II: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES
3. The Marketing Environment
4. Social Responsibility and Ethics in Marketing
Part III: MARKETING RESEARCH AND TARGET MARKET ANALYSIS
5. Marketing Research and Information Systems
6. Target Markets Segmentation and Evaluation
Part IV: BUYING BEHAVIOR, GLOBAL MARKETING, AND DIGITAL MARKETING
7. Consumer Buying Behavior
8. Business Markets and Buying Behavior
9. Reaching Global Markets
10. Digital Marketing and Social Networking
Part V: PRODUCT DECISIONS
11. Product Concepts, Branding and Packaging
12. Developing and Managing Products
13. Services Marketing
Part VI: DISTRIBUTION DECISIONS
14. Marketing Channels and Supply-Chain Management
15. Retailing, Direct Marketing and Wholesaling
Part VII: PROMOTION DECISIONS
16. Integrated Marketing Communications
17. Advertising and Public Relations
18. Personal Selling and Sales Promotion
Part VIII: PRICING DECISIONS
19. Pricing Concepts
20. Setting Prices
Glossary
Indexes
APPENDICES: (available online only - premium contents)
- A: Financial Analysis in Marketing
- B: Sample Marketing Plan
- C: Careers in Marketing

FILE INFO: paginated, bookmarked, quasi-true PDF (43 MB).

ALSO BY THE LEAD AUTHOR:
Business 12th C2014
info_hash: bd2fdb61ea0260fe760faca4bf25eac659b97fff
target file name: Pride Business 12th c2014.7z (26 MB; PDF 32 MB)
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