Consumer Behaviour: A European Perspective (5th Edition)

Author: Michael Solomon, Gary Bamossy, Soren Askegaard and Margaret K. Hogg
Paperback: 672 pages
Publisher: Pearson; 5 edition (2014)
Language: English
ISBN-10: 0273772724
ISBN-13: 978-0273772729
Format: PDF



Summary:

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers.

This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.
[Amazon]

Seed, Share, Gain knowledge || Don't forget to give thumbs up


For any problem with my uploads or trouble with downloading, please PM me. Thanks.