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Above the Fold: Understanding the Principles of Successful Web Site Design

Author: Brian Miller
Paperback: 272 pages
Publisher: HOW Books (March 11, 2011)
Language: English
ISBN-10: 144030842X
ISBN-13: 978-1440308420
Format: ePub, AZW3, True PDF



Summary:

Above the Fold is a book about the fundamentals of effective graphic communication set in the context of Web design. Unlike other books that focus on the intersection of design and technology, Above the Fold explores the relationship between the stakeholders of a Web project-- the designer, the user and the client -- and how this continuous cycle affects the decisions made by successful Web designers. Above the Fold is not technical manual or a how-to book, nor is it about timely trends; it's about the timeless fundamentals of layout, usability and measurement that lead to a successful digital product.
[Amazon]

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