UP YOUR COPYWRITING SKILLS & TURN THEM INTO PROFIT
The market is crowded for average content writers. Don’t be one of them
Average content writers write. And they have nothing else to offer but a nice Google Doc based on guidelines from a client.
Those copywriters get lost in the sea of underpaid freelancers on Upwork, and they struggle to make ends meet.
Great copywriters know how to tie their writing to results.
And the best way to get results is to dive into Search Engine Optimization.
And while the market is full of self-advertised "SEO copywriters", many of them rely on obsolete tactics that no longer work.
Most of these "common truths" aren't an aid,but a hindrance to SEO success.
They’re not enough for competitive keywords that generate something more important than organic traffic – money.
If you’re reading this, you’re probably looking for tactics and skills that will take your career to a whole new level. This drive alone gives you a massive advantage over average copywriters.
By getting deeper into SEO, you will build bulletproof content that will keep bringing thousands of potential buyers to your blog posts and landing pages. For years to come.
SEO Writing goes beyond just “writing.”
And we dive into every single part of this process in SEO Writing Masterclass.
• KEYWORD RESEARCH
Finding great keywords is hard work. When you chase keywords that are out of your reach, your pages will never rank in the top ten. Learn how to track down keywords that are right for YOU and will bring you the biggest ROI.
• COMPETITIONS ANALYSIS
If you understand your competitors, you understand the whole SERP. Find out who to compete with, how to do it, and how to leave everyone in the dust. Skip this step, and you set yourself up for failure.
• CONTENT STRATEGY
One page is not enough to build your authority in a niche. You need to map out the whole content strategy with topic clusters (including money pages, supportive pages, and internal linking structure).
• WORDS AND PHRASES USAGE
Even the greatest content won’t work if it lacks prominent phrases. Understanding which words to use and where to place them is key to successful optimization. We’ll teach you how to write content that will comply with Google’s complex algorithm.
• OPTIMIZING EXISTING PAGES
Sometimes it’s better to optimize existing content than to start from scratch. When is the right time to get back to old pages? How to find the best opportunities? And how to optimize them for SEO? The best copywriters know the answer.
• SELLING THE NEW PROCESS
How to distinguish yourself from other writers on the market and increase your wages? You’ll find out how to convince your potential clients to the new, better way of SEO writing. And they will be thrilled to pay more for your work!
Course Introduction/Introduction - SEO Writing Masterclass.mp4
26.7 MB
Module 1 Content strategy and keyword research/0. Why do you need Module 1- - SEO Writing Masterclass.ts
5.1 MB
Module 1 Content strategy and keyword research/1 content strategy.rtf
44.7 KB
Module 1 Content strategy and keyword research/1. Content strategy- Content for different stages of awareness - SEO Writing Masterclass.ts
28.9 MB
Module 1 Content strategy and keyword research/1. The Five Stages of Awareness.xlsx
5.5 KB
Module 1 Content strategy and keyword research/2 keyword research.rtf
44.5 KB
Module 1 Content strategy and keyword research/2. Content strategy- Keyword research and prioritization - SEO Writing Masterclass.ts
26.1 MB
Module 1 Content strategy and keyword research/3 PLANNING .rtf
45.1 KB
Module 1 Content strategy and keyword research/3. Content strategy- Planning topic clusters for your website - SEO Writing Masterclass.mp4
111.5 MB
Module 1 Content strategy and keyword research/3. Content strategy- Planning topic clusters for your website - SEO Writing Masterclass.ts
46.5 MB
Module 2 Four phases of SEO writing/1 intro.rtf
45.7 KB
Module 2 Four phases of SEO writing/2 conversion - gated content.rtf
42.8 KB
Module 2 Four phases of SEO writing/2 conversion - offer.rtf
42.7 KB
Module 2 Four phases of SEO writing/2 optimization - Google Search Console .rtf
42.6 KB
Module 2 Four phases of SEO writing/2 optimization - seo optimization process.rtf
43.4 KB
Module 2 Four phases of SEO writing/2 optimize - run seo audit.rtf
42.7 KB
Module 2 Four phases of SEO writing/2 planning guidelines.rtf
45.3 KB
Module 2 Four phases of SEO writing/2 planning - find content.rtf
42.6 KB
Module 2 Four phases of SEO writing/2 planning - on serp.rtf
45.5 KB
Module 2 Four phases of SEO writing/2 planning - search intent.rtf
42.8 KB
Module 2 Four phases of SEO writing/2 planning intro.rtf
43.6 KB
Module 2 Four phases of SEO writing/2 writing - images.rtf
42.7 KB
Module 2 Four phases of SEO writing/2 writing - internal linking.rtf
43.7 KB
Module 2 Four phases of SEO writing/2 writing - plan cta.rtf
42.5 KB
Module 2 Four phases of SEO writing/2 writing - title tags.rtf
43.4 KB
Module 2 Four phases of SEO writing/2 writing EAT.rtf
43.7 KB
Module 2 Four phases of SEO writing/2 writing meta descriptions.rtf
42.7 KB
Module 2 Four phases of SEO writing/2 writing.rtf
44.8 KB
Module 2 Four phases of SEO writing/Video 1- Introduction + 4 phases of content creation - SEO Writing Masterclass.mp4
19.5 MB
Module 2 Four phases of SEO writing/Video 10- Writing phase- Enrich your content with data, big names, or a different twist - SEO Writing Masterclass.mp4
61.8 MB
Module 2 Four phases of SEO writing/Video 11- Writing phase- Images and alternative texts - SEO Writing Masterclass.mp4
82.4 MB
Module 2 Four phases of SEO writing/Video 12- Writing phase- Internal linking - SEO Writing Masterclass.mp4
58.8 MB
Module 2 Four phases of SEO writing/Video 13- Conversion strategy- Make an irresistible offer - SEO Writing Masterclass.mp4
99.6 MB
Module 2 Four phases of SEO writing/Video 14- Conversion strategy- The good, bad, and ugly of gated content and lead generation - SEO Writing Masterclass.mp4
77.4 MB
Module 2 Four phases of SEO writing/Video 15- Conversion strategy- Plan call-to-actions across your content - SEO Writing Masterclass.mp4
58.6 MB
Module 2 Four phases of SEO writing/Video 16- Optimization phase- Check your rankings with Google Search Console - SEO Writing Masterclass.mp4
58.2 MB
Module 2 Four phases of SEO writing/Video 17- Optimization phase- Run SEO audit for your article - SEO Writing Masterclass.mp4
101.3 MB
Module 2 Four phases of SEO writing/Video 18- Optimizatioin phase- Organize your SEO optimization process - SEO Writing Masterclass.mp4
51.7 MB
Module 2 Four phases of SEO writing/Video 2- Discovery phase- Digging into search intent - SEO Writing Masterclass.mp4
66.4 MB
Module 2 Four phases of SEO writing/Video 3- Discovery phase- Analyzing on-SERP features – how to take over more real estate in search results (schema.org) - SEO Writing Masterclass.mp4
62.4 MB
Module 2 Four phases of SEO writing/Video 4- Discovery phase- Find the best content that ranks for your keyword - SEO Writing Masterclass.mp4
41.8 MB
Module 2 Four phases of SEO writing/Video 5- Discovery phase- Create an outline based on top pages in search results - SEO Writing Masterclass.mp4
67.2 MB
Module 2 Four phases of SEO writing/Video 6- Discovery phase- Create guidelines for words, phrases, and content structure - SEO Writing Masterclass.mp4
86.3 MB
Module 2 Four phases of SEO writing/Video 7- Writing phase- Rules of thumb - SEO Writing Masterclass.mp4
76.2 MB
Module 2 Four phases of SEO writing/Video 8- Writing phase- Title tag - SEO Writing Masterclass.mp4
53.5 MB
Module 2 Four phases of SEO writing/Video 9- Writing phase- Meta description - SEO Writing Masterclass.mp4
