by Neil Summerour's Positype

http://cdn.myfonts.net/s/images/bling/other.gif Typographica Favorite Typefaces of 2012

Check out the Lust Mini-Site: http://lust.positype.com/

Lust is my overly indulgent attempt to infuse wanton sensuality in a typeface. I wanted to create something that was over the top but veered away from my loose “sushi” scripts, Fugu and Nori, yet was altogether reliable, without the rigidity akin to my Aaux Next series -- but it had to be, well, a little sexy. The solution was to create a curvy serif. A serif would be a different endeavor for me since I consciously choose not to do many serifs -- because there are so many wonderful options already! Because of this, my approach (and design) had to be different. Here’s how I broke down what I felt it needed to have under the covers to create this “lusty” typeface: Lots of contrast, almost demure, coy contrast mixed with the flowing curves of a woman’s body, incomplete, almost teasing ball terminals, and serifs that went on forever-- so sharp they would draw blood if you touched them.
The result yielded a rather diverse typographic gene pool: a little Scotch Modern, a little Didone and Didot, a dominant dose of Caslon, and a pinch of Baskerville-- all wrapped up in the leggy body of a Brazilian supermodel. A confident, self-reliant typeface that shows just enough to keep everyone staring and leave them wanting more. With this design done, I moved to make it even more desirable and created the display variants with double the contrast!

WARNING! I cannot stress this enough. Please know what you are getting into with this typeface. Like a supermodel, it can't be squeezed into every situation. It needs room and size to breathe. The regular weights can support 36-point or higher settings, whereas the display weights shine above 72-point (preferably 100-point).

Lust is packed with alternates to play with-- enough to turn you on and satisfy. Utilizing the OpenType features (and Glyph palette) wisely will have you weaving through endless variations of Stylistic, Contextual, Titling, Historical and Swash alternates-- and the Italic styles feature a Contextual system that allows you to switch seamlessly between Didone and Scotch traits in order to better complement the upright variants.



When I developed Lust, it was my overly indulgent attempt to infuse wanton sensuality in a typeface. I wanted to create something that was over the top and veered away from my loose ‘sushi’ scripts and rigid sans serifs. To do that, it had to be, well, a little sexy. For me. the solution was to create a curvy serif. A serif would be a different endeavor for me since I consciously choose not to do many serifs—because there are so many wonderful options already. Because of this, my approach (and design) had to be different. Here’s how I broke down what I felt it needed to have under the covers to create a ‘lusty’ typeface: Lots of contrast, almost demure, coy contrast mixed with the flowing curves of a woman’s body, incomplete, almost teasing ball terminals, and serifs that went on forever… so sharp they would draw blood if you touched them. Well, mission accomplished. But, while I was finishing Lust, the idea of taking it further, making it, well, sexier took hold. The end result is just more… more experience, more curves, more of everything. It looks good dressed down or in a little black dress. Lust Script plays well with others too… it works beautifully within the Lust Series styles and with the new Lust Slim.
WARNING! I cannot stress this enough. Please know what you are getting into with this typeface. Like a supermodel, it can't be squeezed into every situation. It needs room and size to breathe. The regular weights can support 36-point or higher settings, whereas the display weights shine above 72-point (preferably 100-point).

Lust Script is packed with alternates to play with… enough to turn you on and satisfy. Utilising the OpenType features (and Glyph palette) wisely will have you weaving through endless variations of Stylistic, Contextual, Titling, Historical and Swash alternates.



The original Lust (and later, Lust Script) was my overly indulgent attempt to infuse wanton sensuality in a typeface. I wanted to create an over the top, curvy serif that was a little sexy. Lust Slim signifies a maturation of the individual families as it branches out into further useful typographic indulgences. Lust Slim is just that, slimmer, more compact, more economical of space. It works lock-step with Lust and Lust Script. Both weights and each variant still appear… just optimized for a narrower setting. Everything that was under the covers before, still remains–with a few surprises—Lots of contrast, almost demure, coy contrast mixed with the flowing curves of a woman’s body, incomplete, almost teasing ball terminals, and serifs that went on forever…so sharp they would draw blood if you touched them.
WARNING! I cannot stress this enough. Please know what you are getting into with this typeface. Like a supermodel, it can't be squeezed into every situation. It needs room and size to breathe. The regular weights can support 36-point or higher settings, whereas the display weights shine above 72-point (preferably 100-point).

Lust Slim is packed with alternates to play with‚ enough to turn you on and satisfy. Utilising the OpenType features (and Glyph palette) wisely will have you weaving through endless variations of Stylistic, Contextual, Titling, Historical and Swash alternates‚ and the Italic styles feature a Contextual system that allows you to switch seamlessly between Didone and Scotch traits in order to better complement the upright variants.



When I initially drew the letterforms for Lust and Lust Script, I thought I had it, I thought I had created some of the most wantonly teasing letterforms I could produce. It didn't take long before I wasn't satisfied and was convinced I could take it further—but I questioned its usability.

Other than being almost Venusian in proportions and bearing a much greater contrast, I worried it could not be reasonably used so I did nothing but sketch out the basics and move on. But those early sketches stuck with me, and led to refinements far faster than I anticipated… it seemed almost natural to continue on, so I developed each of the 4 main styles associated with Lust: the Regular, Didone, Italic AND Script. All have been completed and mastered to worked seamlessly amongst their immediate and extended families.

Why choose the moniker Hedonist? Simple. Early on while I was sketching, I asked myself what would make the me the happiest to see done. The letterforms, especially the Script style are very self-indulgent for me, dare I say Hedonistic, and how I like to see letter masses taken to extreme contrast. That’s how the name was born, and as such, that theme stuck through the process of producing this typeface… What Gives You Pleasure? Hopefully, this rather Hedonistic typeface will. Enjoy.

And one note: Size matters with this typeface… the larger the better.

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