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E-Commerce 2016: Business, Technology, Society, 12th GLOBAL Edition (c2017), textbook by Kenneth C. Laudon & Carol G. Traver.

TEXTBOOK INFO:
GLOBAL edition: http://catalogue.pearsoned.co.uk/catalog/academic/product?ISBN=9781292109961
US edition: http://www.mypearsonstore.com/bookstore/e-commerce-2016-business-technology-society-9780133938951

COURSE: For undergraduate and graduate courses in business.

PITCH: «Understanding The Vast And Expanding Field of E-Commerce.

Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios.

In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for your future in business.»

BRIEF CONTENTS:
1. INTRODUCTION TO E-COMMERCE
2. E-COMMERCE INFRASTRUCTURE
3. BUILDING AN E-COMMERCE PRESENCE
4. E-COMMERCE SECURITY AND PAYMENT SYSTEMs
5. E-COMMERCE BUSINESS STRATEGIES
6. E-COMMERCE MARKETING AND ADVERTISING
7. SOCIAL, MOBILE, AND LOCAL MARKETING
8. ETHICS, LAW, AND E-COMMERCE
9. ONLINE MEDIA
10. ONLINE COMMUNITIES
11. E-COMMERCE RETAILING AND SERVICES
12. B2B E-COMMERCE
INDEX
Video Cases

FILE INFO: paginated, bookmarked, true PDF (12 MB).


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