Language: English | Size: 374 MB | Duration: 1h 7m
Tools to gather data on your customers to understand how they are currently experiencing your service / product.
What you'll learn
Voice of the customer
VOC tools
Lean Six Sigma
Lean Six Sigma Tools
Surveys
Interviews
Focus Groups
Requirements
No
Description
Understanding your customer is VITAL if you are to continue to provide them with a service or product that satisfies their needs and requirements. In an increasingly competitive and innovative marketplace, those companies that do not put their customers front and centre of their improvement efforts will be the ones left behind and, ultimately, won't be in the marketplace in the future. How can you improve your customer journey, your customer experience and how your customer views your products and service if you do not know what they are thinking?
In this course, we come at this from 2 angles. Firstly, identify how you can get customer data in front of you to start with. Secondly, what to do with that customer data once you have it. It is all about mapping this data, tracking it, cutting it up into segments etc. so you are truly aware of what your customer is thinking. We will cover the following
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