[ CourseWikia.com ] 27 Powers of Persuasion: Simple Strategies to Seduce Audiences & Win Allies



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English | September 7, 2010 | ISBN: 0735204519, 0735204594 | True EPUB | 240 pages | 0.2 MB



Successful persuasion is about reading your audience-of one or one million-and creating a message that aligns with what they already believe. As a message strategist for some of the most famous names in America, Chris St. Hilaire knows this better than anyone. He has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs.



Drawing on the techniques St. Hilaire perfected while working with chief figures in the major communications disciplines-politics, marketing, journalism, and the law-27 Powers of Persuasion provides practical strategies that have helped his clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to



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