Today more than ever, crafting your retail strategy for the complexities of the shopping landscape is a must. It's key to build marketing plans that fully address shopper needs, showcase your unique selling proposition, and prioritize purchase conversion.
In this course, retail expert Sharon Yourell Lawlor shares how to strategically guide and market to your shopper along the path to purchase, whether they're buying in a physical store, online, or in an omnichannel journey. Sharon describes how effective retail marketing guides shoppers seamlessly along the path to purchase. She outlines how your tactics and communications can adapt along the shopper journey. Sharon also provides a checklist of criteria to incorporate into your retail strategy to successfully execute campaign plans and drive purchase conversion.
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~Get Your Files Here !/01 - Introduction/01 - Build an effective marketing strategy for retail success.mp4
7.3 MB
~Get Your Files Here !/01 - Introduction/01 - Build an effective marketing strategy for retail success.mp4.jpg
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~Get Your Files Here !/01 - Introduction/01 - Build an effective marketing strategy for retail success.srt
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~Get Your Files Here !/01 - Introduction/02 - Define shopper marketing in retail.mp4
4.9 MB
~Get Your Files Here !/01 - Introduction/02 - Define shopper marketing in retail.srt
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~Get Your Files Here !/02 - 1. Step 1 Know Your Customer in Retail Marketing/01 - Define your target customers Consumers and shoppers.mp4
5.1 MB
~Get Your Files Here !/02 - 1. Step 1 Know Your Customer in Retail Marketing/01 - Define your target customers Consumers and shoppers.srt
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~Get Your Files Here !/02 - 1. Step 1 Know Your Customer in Retail Marketing/02 - Identify how your product benefits customers.mp4
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~Get Your Files Here !/02 - 1. Step 1 Know Your Customer in Retail Marketing/02 - Identify how your product benefits customers.srt
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~Get Your Files Here !/02 - 1. Step 1 Know Your Customer in Retail Marketing/03 - Shopper behavioral changes that drive category growth.mp4
5.3 MB
~Get Your Files Here !/02 - 1. Step 1 Know Your Customer in Retail Marketing/03 - Shopper behavioral changes that drive category growth.srt
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~Get Your Files Here !/03 - 2. Step 2 Define Your Business Value/01 - Design a selling proposition.mp4
7 MB
~Get Your Files Here !/03 - 2. Step 2 Define Your Business Value/01 - Design a selling proposition.srt
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~Get Your Files Here !/04 - 3. Step 3 Map the Consumer Journey in an Omnichannel World/01 - Mapping today's consumer journey in a digital world.mp4
10.1 MB
~Get Your Files Here !/04 - 3. Step 3 Map the Consumer Journey in an Omnichannel World/01 - Mapping today's consumer journey in a digital world.srt
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~Get Your Files Here !/04 - 3. Step 3 Map the Consumer Journey in an Omnichannel World/02 - Physical store vs. online touchpoints.mp4
5 MB
~Get Your Files Here !/04 - 3. Step 3 Map the Consumer Journey in an Omnichannel World/02 - Physical store vs. online touchpoints.srt
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~Get Your Files Here !/04 - 3. Step 3 Map the Consumer Journey in an Omnichannel World/03 - Guiding shoppers along path to purchase.mp4
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~Get Your Files Here !/04 - 3. Step 3 Map the Consumer Journey in an Omnichannel World/03 - Guiding shoppers along path to purchase.srt
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~Get Your Files Here !/05 - 4. Step 4 Choose Tactics to Influence Your Customers to Purchase/01 - Use a five-point checklist for your retail strategy.mp4
10.3 MB
~Get Your Files Here !/05 - 4. Step 4 Choose Tactics to Influence Your Customers to Purchase/01 - Use a five-point checklist for your retail strategy.srt
5.7 KB
~Get Your Files Here !/05 - 4. Step 4 Choose Tactics to Influence Your Customers to Purchase/02 - Make your retail product available and highly visible.mp4
9.9 MB
~Get Your Files Here !/05 - 4. Step 4 Choose Tactics to Influence Your Customers to Purchase/02 - Make your retail product available and highly visible.srt
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~Get Your Files Here !/05 - 4. Step 4 Choose Tactics to Influence Your Customers to Purchase/03 - Create links and prompt inspiration in the purchase journey.mp4
3.6 MB
~Get Your Files Here !/05 - 4. Step 4 Choose Tactics to Influence Your Customers to Purchase/03 - Create links and prompt inspiration in the purchase journey.srt
2.9 KB
~Get Your Files Here !/05 - 4. Step 4 Choose Tactics to Influence Your Customers to Purchase/04 - Deliver value for money in your retail strategy.mp4
4.7 MB
~Get Your Files Here !/05 - 4. Step 4 Choose Tactics to Influence Your Customers to Purchase/04 - Deliver value for money in your retail strategy.srt
4.2 KB
~Get Your Files Here !/05 - 4. Step 4 Choose Tactics to Influence Your Customers to Purchase/05 - Build excitement in your omnichannel retail experience.mp4
5 MB
~Get Your Files Here !/05 - 4. Step 4 Choose Tactics to Influence Your Customers to Purchase/05 - Build excitement in your omnichannel retail experience.srt
4.6 KB
~Get Your Files Here !/06 - Conclusion/01 - Launching and continuously adapting a retail strategy.mp4
3.4 MB
~Get Your Files Here !/06 - Conclusion/01 - Launching and continuously adapting a retail strategy.srt
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~Get Your Files Here !/Bonus Resources.txt
386 B
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