Are you looking for a fresh approach to building and implementing a video strategy? Have you ever wondered how to create and share video content to boost your brand identity across channels? As major platforms like Facebook, Instagram, and TikTok prioritize video over still images, video is no longer just “nice-to-have”—it’s a key tool in the marketer's toolkit.
In this course, marketing and media expert Dierdre Breakenridge teaches you how to create more relatable, authentic, and compelling video assets. Put on your director’s hat and showcase your brand to connect with your customers. Get tips on creating video content for distribution as part of a marketing strategy. Explore different video formats such as product videos, livestreams, and more, along with ways to deliver targeted messaging, set benchmarks, and leverage videos on websites and social media platforms. Diedre gets you ready for your big close-up so you can present your brand to the world.
~Get Your Files Here !/01 - Introduction/01 - Building a marketing strategy for relatable video content.mp4
17.6 MB
~Get Your Files Here !/01 - Introduction/01 - Building a marketing strategy for relatable video content.mp4.jpg
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~Get Your Files Here !/01 - Introduction/01 - Building a marketing strategy for relatable video content.srt
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~Get Your Files Here !/02 - 1. Building Video into Your Marketing Strategy/01 - Using an audit to assess and analyze relatable video assets.mp4
18.7 MB
~Get Your Files Here !/02 - 1. Building Video into Your Marketing Strategy/01 - Using an audit to assess and analyze relatable video assets.srt
5.7 KB
~Get Your Files Here !/02 - 1. Building Video into Your Marketing Strategy/02 - Creating a marketing video foundation checklist.mp4
20.8 MB
~Get Your Files Here !/02 - 1. Building Video into Your Marketing Strategy/02 - Creating a marketing video foundation checklist.srt
5.9 KB
~Get Your Files Here !/02 - 1. Building Video into Your Marketing Strategy/03 - Securing resources for your marketing video innovation.mp4
22.2 MB
~Get Your Files Here !/02 - 1. Building Video into Your Marketing Strategy/03 - Securing resources for your marketing video innovation.srt
6.7 KB
~Get Your Files Here !/02 - 1. Building Video into Your Marketing Strategy/04 - Identifying your marketing video content goals.mp4
21.9 MB
~Get Your Files Here !/02 - 1. Building Video into Your Marketing Strategy/04 - Identifying your marketing video content goals.srt
5.7 KB
~Get Your Files Here !/03 - 2. Creating Branded, Authentic, Compelling Marketing Videos/01 - Stepping into your role as a video director.mp4
89.4 MB
~Get Your Files Here !/03 - 2. Creating Branded, Authentic, Compelling Marketing Videos/01 - Stepping into your role as a video director.srt
16.8 KB
~Get Your Files Here !/03 - 2. Creating Branded, Authentic, Compelling Marketing Videos/02 - Identifying what resonates for your customer in videos.mp4
18.8 MB
~Get Your Files Here !/03 - 2. Creating Branded, Authentic, Compelling Marketing Videos/02 - Identifying what resonates for your customer in videos.srt
5.5 KB
~Get Your Files Here !/03 - 2. Creating Branded, Authentic, Compelling Marketing Videos/03 - Creating messaging to meet customer passion in videos.mp4
14.1 MB
~Get Your Files Here !/03 - 2. Creating Branded, Authentic, Compelling Marketing Videos/03 - Creating messaging to meet customer passion in videos.srt
4.6 KB
~Get Your Files Here !/03 - 2. Creating Branded, Authentic, Compelling Marketing Videos/04 - Building your brand through meaningful video.mp4
18.1 MB
~Get Your Files Here !/03 - 2. Creating Branded, Authentic, Compelling Marketing Videos/04 - Building your brand through meaningful video.srt
5.4 KB
~Get Your Files Here !/04 - 3. Leveraging Video Formats for Multiple Marketing Channels/01 - Outlining audience immediacy in any channel.mp4
14.8 MB
~Get Your Files Here !/04 - 3. Leveraging Video Formats for Multiple Marketing Channels/01 - Outlining audience immediacy in any channel.srt
5.7 KB
~Get Your Files Here !/04 - 3. Leveraging Video Formats for Multiple Marketing Channels/02 - Creating video-on-demand for social media marketing.mp4
23 MB
~Get Your Files Here !/04 - 3. Leveraging Video Formats for Multiple Marketing Channels/02 - Creating video-on-demand for social media marketing.srt
5.9 KB
~Get Your Files Here !/04 - 3. Leveraging Video Formats for Multiple Marketing Channels/03 - Developing livestream videos in your marketing campaigns.mp4
35.2 MB
~Get Your Files Here !/04 - 3. Leveraging Video Formats for Multiple Marketing Channels/03 - Developing livestream videos in your marketing campaigns.srt
8.4 KB
~Get Your Files Here !/04 - 3. Leveraging Video Formats for Multiple Marketing Channels/04 - Identifying how relatable video can work for your website.mp4
16.5 MB
~Get Your Files Here !/04 - 3. Leveraging Video Formats for Multiple Marketing Channels/04 - Identifying how relatable video can work for your website.srt
4 KB
~Get Your Files Here !/04 - 3. Leveraging Video Formats for Multiple Marketing Channels/05 - Building thought leadership through video.mp4
21.1 MB
~Get Your Files Here !/04 - 3. Leveraging Video Formats for Multiple Marketing Channels/05 - Building thought leadership through video.srt
5.5 KB
~Get Your Files Here !/05 - 4. Integrating Video into Existing and Standalone Campaigns/01 - Using video to ignite your brand champions.mp4
19.3 MB
~Get Your Files Here !/05 - 4. Integrating Video into Existing and Standalone Campaigns/01 - Using video to ignite your brand champions.srt
6 KB
~Get Your Files Here !/05 - 4. Integrating Video into Existing and Standalone Campaigns/02 - Propelling your brand story and your people through video.mp4
24.9 MB
~Get Your Files Here !/05 - 4. Integrating Video into Existing and Standalone Campaigns/02 - Propelling your brand story and your people through video.srt
5.9 KB
~Get Your Files Here !/05 - 4. Integrating Video into Existing and Standalone Campaigns/03 - Creating video campaigns with public momentum.mp4
21.7 MB
~Get Your Files Here !/05 - 4. Integrating Video into Existing and Standalone Campaigns/03 - Creating video campaigns with public momentum.srt
6.8 KB
~Get Your Files Here !/06 - 5. Measuring Relatable Videos in Your Marketing Program/01 - Building, launching, and measuring the video experience.mp4
21 MB
~Get Your Files Here !/06 - 5. Measuring Relatable Videos in Your Marketing Program/01 - Building, launching, and measuring the video experience.srt
5.7 KB
~Get Your Files Here !/06 - 5. Measuring Relatable Videos in Your Marketing Program/02 - Including video in your marketing campaign's metrics.mp4
16.1 MB
~Get Your Files Here !/06 - 5. Measuring Relatable Videos in Your Marketing Program/02 - Including video in your marketing campaign's metrics.srt
5.2 KB
~Get Your Files Here !/07 - Conclusion/01 - Continually refining your relatable video marketing strategy.mp4
7.4 MB
~Get Your Files Here !/07 - Conclusion/01 - Continually refining your relatable video marketing strategy.srt
966 B
~Get Your Files Here !/Bonus Resources.txt
386 B
~Get Your Files Here !/Ex_Files_Marketing_Strategy_Relatable_Video_Content/Exercise Files/01_01_Video Audit Checklist.pdf
30.3 KB
~Get Your Files Here !/Ex_Files_Marketing_Strategy_Relatable_Video_Content/Exercise Files/01_02_New Video Foundations Checklist.pdf
52.6 KB
~Get Your Files Here !/Ex_Files_Marketing_Strategy_Relatable_Video_Content/Exercise Files/01_03 Professional Resources _ Question.pdf
31.7 KB
~Get Your Files Here !/Ex_Files_Marketing_Strategy_Relatable_Video_Content/Exercise Files/01_04 Video Goals.pdf
28.7 KB
~Get Your Files Here !/Ex_Files_Marketing_Strategy_Relatable_Video_Content/Exercise Files/02_01_Ash Interview Transcribed.pdf
42.8 KB
~Get Your Files Here !/Ex_Files_Marketing_Strategy_Relatable_Video_Content/Exercise Files/02_01_Josh Interview Transcribed.pdf
41.4 KB
~Get Your Files Here !/Ex_Files_Marketing_Strategy_Relatable_Video_Content/Exercise Files/02_01_Zach Interview Transcribed Handout.pdf
40 KB
~Get Your Files Here !/Ex_Files_Marketing_Strategy_Relatable_Video_Content/Exercise Files/02_04 Video Branding Checklist.pdf
42.5 KB
~Get Your Files Here !/Ex_Files_Marketing_Strategy_Relatable_Video_Content/Exercise Files/03_03_Winnie Interview Transcribed.pdf
41.4 KB
~Get Your Files Here !/Ex_Files_Marketing_Strategy_Relatable_Video_Content/Exercise Files/04_03 Top Seven Ideas for Engaging Videos.pdf
30.9 KB
~Get Your Files Here !/Ex_Files_Marketing_Strategy_Relatable_Video_Content/Exercise Files/05_02 Relatable Video KPIs Metrics.pdf
66.9 KB
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