[ CourseWikia.com ] Wake Up Call: Lessons from the ALS Ice Bucket Challenge for Nonprofit Social Media



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English | ISBN: 1636764150 | 2021 | 184 pages | EPUB | 1082 KB



In 2014, the world was shaken by millions of people undertaking the ALS Ice Bucket Challenge on social media. It raised $115 million dollars.



In Wake Up Call: Lessons from the ALS Ice Bucket Challenge for Nonprofit Social Media, Deb Finch uses the ALS Ice Bucket Challenge as a starting point to nstrate how small nonprofits can leverage social media to increase donations, awareness, and volunteers.



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