Language: English | Size: 1.57 GB | Duration: 1h 22m
Transform Your Marketing Strategy with ABM
What you'll learn
The basics of Account-Based Marketing (ABM) and how it differs from traditional marketing
How to identify and prioritize target accounts based on data and insights
Strategies for developing an ideal customer profile (ICP) to guide your ABM efforts
How to create a customized account plan that includes personalized messaging, content, and multi-channel engagement tactics
Best practices for aligning your sales and marketing efforts to maximize the impact of your ABM program
How to measure and track key metrics for ABM success, including engagement rates, conversion rates, and revenue gains
Strategies for integrating ABM with other marketing initiatives, such as inbound marketing and lead nurturing
Tips for creating a culture of ABM within your organization, and aligning sales and marketing teams for ABM success
Requirements
To make the most out of this course on Account-Based Marketing, learners should have a basic understanding of marketing and sales concepts, as well as a familiarity with digital marketing tools and technologies. There are no formal prerequisites for the course, but learners may find it helpful to have
A basic understanding of marketing and sales concepts, such as the buyer's journey, customer segmentation, and lead generation.
Familiarity with common digital marketing channels and tools, such as email marketing, social media, and marketing automation software.
Basic knowledge of data analytics and reporting, including how to measure key performance indicators (KPIs) and track metrics.
It's worth noting that while these prerequisites are helpful, they are not essential. The course is designed to be accessible to learners at all levels, from beginner to advanced, and will cover the fundamentals of ABM in a way that is easy to understand and apply.
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~Get Your Files Here !/1 - Introduction to AccountBased Marketing ABM/1 - Overview of ABM and its benefits.mp4
90.3 MB
~Get Your Files Here !/1 - Introduction to AccountBased Marketing ABM/2 - Identifying Target Accounts.mp4
81.6 MB
~Get Your Files Here !/1 - Introduction to AccountBased Marketing ABM/3 - Crafting a Tailored ABM Plan.mp4
64.2 MB
~Get Your Files Here !/2 - Identifying Target Accounts/4 - Setting ABM Goals and Objectives.mp4
50.2 MB
~Get Your Files Here !/2 - Identifying Target Accounts/5 - Defining the Ideal Customer Profile ICP.mp4
42.9 MB
~Get Your Files Here !/2 - Identifying Target Accounts/6 - Selecting target accounts using criteria such as industry size or location.mp4
45.6 MB
~Get Your Files Here !/2 - Identifying Target Accounts/7 - Developing a comprehensive understanding of target accounts and decision makers.mp4
44.3 MB
~Get Your Files Here !/3 - Crafting a Tailored ABM Plan/10 - Planning and executing events to reach target accounts.mp4
40.7 MB
~Get Your Files Here !/3 - Crafting a Tailored ABM Plan/11 - Aligning sales and marketing efforts to maximize impact.mp4
36.3 MB
~Get Your Files Here !/3 - Crafting a Tailored ABM Plan/8 - Creating a Content Strategy for each target account.mp4
39.6 MB
~Get Your Files Here !/3 - Crafting a Tailored ABM Plan/9 - Building a multichannel approach to engage decision makers.mp4
41.3 MB
~Get Your Files Here !/4 - Measuring and Optimizing ABM efforts/12 - Defining and tracking key metrics for ABM Success.mp4
34.7 MB
~Get Your Files Here !/4 - Measuring and Optimizing ABM efforts/13 - Analyzing and interpreting ABM data to inform future initiatives.mp4
68.3 MB
~Get Your Files Here !/4 - Measuring and Optimizing ABM efforts/14 - Continuously testing and refining ABM tactics to improve performance.mp4
37.7 MB
~Get Your Files Here !/4 - Measuring and Optimizing ABM efforts/15 - Best practices for scaling ABM across your organization.mp4
33.8 MB
~Get Your Files Here !/5 - Advanced ABM Strategies and Techniques/16 - Using technology and tools to automate and scale ABM efforts.mp4
43.6 MB
~Get Your Files Here !/5 - Advanced ABM Strategies and Techniques/17 - Integrating ABM with other marketing initiatives.mp4
39 MB
~Get Your Files Here !/5 - Advanced ABM Strategies and Techniques/18 - Creating a culture of ABM within an organization.mp4
57.5 MB
~Get Your Files Here !/5 - Advanced ABM Strategies and Techniques/19 - Strategies for aligning sales and marketing teams for ABM success.mp4
37 MB
~Get Your Files Here !/6 - Managing ABM Programs/20 - Scaling ABM programs.mp4
45.5 MB
~Get Your Files Here !/6 - Managing ABM Programs/21 - Optimizing and refining ABM strategies.mp4
52.9 MB
~Get Your Files Here !/6 - Managing ABM Programs/22 - Managing relationships with target accounts to achieve goals and objectives.mp4
84.3 MB
~Get Your Files Here !/7 - Integrating ABM with Sales and Marketing Technology/23 - Selecting and using ABM tools.mp4
59.4 MB
~Get Your Files Here !/7 - Integrating ABM with Sales and Marketing Technology/24 - Integrating ABM with CRM and marketing automation platforms.mp4
91.7 MB
~Get Your Files Here !/7 - Integrating ABM with Sales and Marketing Technology/25 - Measuring and reporting on ABM ROI against established goals and objectives.mp4
59.9 MB
~Get Your Files Here !/8 - Common Pitfalls Best Practices and Case Studies/26 - Common Pitfalls to Avoid when Implementing ABM.mp4
56.5 MB
~Get Your Files Here !/8 - Common Pitfalls Best Practices and Case Studies/27 - Learning from successful ABM campaigns.mp4
47.9 MB
~Get Your Files Here !/8 - Common Pitfalls Best Practices and Case Studies/28 - ABM Best Practices.mp4
56.3 MB
~Get Your Files Here !/9 - Key Trends Next Steps Conclusion/29 - Key Trends.mp4
60.9 MB
~Get Your Files Here !/9 - Key Trends Next Steps Conclusion/30 - Steps for implementing ABM in your organization.mp4
48.2 MB
~Get Your Files Here !/9 - Key Trends Next Steps Conclusion/31 - Course Conclusion.mp4
19.6 MB
~Get Your Files Here !/Bonus Resources.txt
386 B
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