Predicting customer demand is an important part of any business strategy. By employing quantitative demand analysis, you can better anticipate, estimate, and optimize demand for your products or services. In this course, Stefan Michel explains the drivers of customer demand with many practical examples, from orange juice to hotel rooms in Las Vegas to the price of Apple shares. Stefan explores the basic concepts of demand analysis, including: how to create demand and supply curves in any market; how to predict changes of the market equilibrium; and how to calculate and interpret demand elasticities. He applies all these concepts with practical examples in Excel, using linear regression and optimization techniques. Check out this course to learn how to apply quantitative demand analysis in every business situation.
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