[ DevCourseWeb.com ] Social Media Theory and Communications Practice



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English | 2023 | ISBN: 9781003255734 | 220 pages | True PDF | 1.88 MB



Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals.



While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises.



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