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Introducing Korean Popular Culture by Youna Kim PDF



This new textbook is a timely and interdisciplinary resource for students looking for an introduction to Korean popular culture, exploring the multifaceted meaning of Korean popular culture at micro and macro levels and the process of cultural production, representation, circulation and consumption in a global context.



Drawing on perspectives from the humanities and social sciences, including media and communications, film studies, musicology, cultural studies, sociology, anthropology, history and literature, this book provides a comprehensive and up-to-date overview of Korean popular culture and its historical underpinnings, changing roles and dynamic meanings in the present moment of the digital social media age. The book’s sections include:



K-pop Music

Popular Cinema

Television

Web Drama, Webtoon and Animation

Digital Games and Esports

Lifestyle Media, Fashion and Food

Nation Branding



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