FILENAME | SIZE |  | 01-[Module 1] Welcome/00-Introduction.mp4 | 73.7 MB |
 | 01-[Module 1] Welcome/00-Introduction.png | 314 KB |
 | 01-[Module 1] Welcome/00-Introduction.rtf | 49.4 KB |
 | 01-[Module 1] Welcome/01-[A1] Expect clear, concise lessons.mp4 | 34.3 MB |
 | 01-[Module 1] Welcome/01-[A1] Expect clear, concise lessons.png | 223.4 KB |
 | 01-[Module 1] Welcome/01-[A1] Expect clear, concise lessons.rtf | 45.4 KB |
 | 01-[Module 1] Welcome/02-[A2] Expect to learn by example.mp4 | 34.3 MB |
 | 01-[Module 1] Welcome/02-[A2] Expect to learn by example.png | 215.6 KB |
 | 01-[Module 1] Welcome/02-[A2] Expect to learn by example.rtf | 45 KB |
 | 01-[Module 1] Welcome/03-[A3] Expect -Scientific Advertising- by Claude Hopkins.mp4 | 43.6 MB |
 | 01-[Module 1] Welcome/03-[A3] Expect -Scientific Advertising- by Claude Hopkins.png | 246.4 KB |
 | 01-[Module 1] Welcome/03-[A3] Expect -Scientific Advertising- by Claude Hopkins.rtf | 45.8 KB |
 | 01-[Module 1] Welcome/04-[A4] Expect to have a new landing page when you finish.mp4 | 46.7 MB |
 | 01-[Module 1] Welcome/04-[A4] Expect to have a new landing page when you finish.png | 272.8 KB |
 | 01-[Module 1] Welcome/04-[A4] Expect to have a new landing page when you finish.rtf | 7 B |
 | 02-[Module 2] Landing Pages/00-Introduction.mp4 | 28.3 MB |
 | 02-[Module 2] Landing Pages/01-[B1] Copywriting great, Eugene Schwartz.mp4 | 36.9 MB |
 | 02-[Module 2] Landing Pages/02-[B2] Testing big differences.mp4 | 31.6 MB |
 | 02-[Module 2] Landing Pages/03-[B3] Clarity, desire, credibility, and action.mp4 | 29.1 MB |
 | 02-[Module 2] Landing Pages/04-[C1] The original landing page.mp4 | 29.7 MB |
 | 02-[Module 2] Landing Pages/05-[C2] The transformed landing page.mp4 | 50.6 MB |
 | 02-[Module 2] Landing Pages/06-[C3] The template.mp4 | 23.2 MB |
 | 02-[Module 2] Landing Pages/Resources/00-Introduction.png | 197 KB |
 | 02-[Module 2] Landing Pages/Resources/00-Introduction.rtf | 48 KB |
 | 02-[Module 2] Landing Pages/Resources/01-[B1] Copywriting great, Eugene Schwartz.png | 195.4 KB |
 | 02-[Module 2] Landing Pages/Resources/01-[B1] Copywriting great, Eugene Schwartz.rtf | 46.5 KB |
 | 02-[Module 2] Landing Pages/Resources/02-[B2] Testing big differences.png | 212.8 KB |
 | 02-[Module 2] Landing Pages/Resources/02-[B2] Testing big differences.rtf | 49.8 KB |
 | 02-[Module 2] Landing Pages/Resources/03-[B3] Clarity, desire, credibility, and action.png | 219.3 KB |
 | 02-[Module 2] Landing Pages/Resources/03-[B3] Clarity, desire, credibility, and action.rtf | 50.1 KB |
 | 02-[Module 2] Landing Pages/Resources/04-Divider_1_-_4_-_Original_LP.pdf | 1.5 MB |
 | 02-[Module 2] Landing Pages/Resources/04-[C1] The original landing page.png | 942.9 KB |
 | 02-[Module 2] Landing Pages/Resources/04-[C1] The original landing page.rtf | 44.9 MB |
 | 02-[Module 2] Landing Pages/Resources/05-TLP_-_Scientific_Advertising_-_Divider_1.png | 648.7 KB |
 | 02-[Module 2] Landing Pages/Resources/05-TLP_-_Scientific_Advertising_-_Divider_2.png | 412.7 KB |
 | 02-[Module 2] Landing Pages/Resources/05-TLP_-_Scientific_Advertising_-_Divider_3.png | 1.2 MB |
 | 02-[Module 2] Landing Pages/Resources/05-TLP_-_Scientific_Advertising_-_Divider_4.png | 1.4 MB |
 | 02-[Module 2] Landing Pages/Resources/05-TLP_-_Scientific_Advertising_-_Divider_5.png | 967.6 KB |
 | 02-[Module 2] Landing Pages/Resources/05-TLP_-_Scientific_Advertising_-_Divider_6.png | 1.2 MB |
 | 02-[Module 2] Landing Pages/Resources/05-TLP_-_Scientific_Advertising_-_Divider_7.png | 811.4 KB |
 | 02-[Module 2] Landing Pages/Resources/05-TLP_Transformed_Full_.pdf | 3.8 MB |
 | 02-[Module 2] Landing Pages/Resources/05-[C2] The transformed landing page.png | 554.8 KB |
 | 02-[Module 2] Landing Pages/Resources/05-[C2] The transformed landing page.rtf | 18.4 MB |
 | 02-[Module 2] Landing Pages/Resources/06-Side-by-Side_Transformed_Template.pdf | 4.6 MB |
 | 02-[Module 2] Landing Pages/Resources/06-TLP_Template.pdf | 884.5 KB |
 | 02-[Module 2] Landing Pages/Resources/06-[C3] The template.png | 2.4 MB |
 | 03-[Module 3] Achieving Clarity/00-Introduction .mp4 | 42.3 MB |
 | 03-[Module 3] Achieving Clarity/01-[D1] A better way.mp4 | 30.1 MB |
 | 03-[Module 3] Achieving Clarity/02-[D2] Persona (with an a).mp4 | 30.9 MB |
 | 03-[Module 3] Achieving Clarity/03-[D3] Person (sans a).mp4 | 68.9 MB |
 | 03-[Module 3] Achieving Clarity/04-[D4] Persona (an example).mp4 | 53.9 MB |
 | 03-[Module 3] Achieving Clarity/05-[D5] Person (an example).mp4 | 70.5 MB |
 | 03-[Module 3] Achieving Clarity/06-[D6] Conducting a personal interview.mp4 | 43.5 MB |
 | 03-[Module 3] Achieving Clarity/07-[E1] The most important divider.mp4 | 58.9 MB |
 | 03-[Module 3] Achieving Clarity/08-[E2] Primers.mp4 | 38.8 MB |
 | 03-[Module 3] Achieving Clarity/09-[E3] Headlines.mp4 | 56.7 MB |
 | 03-[Module 3] Achieving Clarity/10-[E4] Subheadlines.mp4 | 22.9 MB |
 | 03-[Module 3] Achieving Clarity/11-[E5] Body copy.mp4 | 70.1 MB |
 | 03-[Module 3] Achieving Clarity/12-[E6] Calls to action.mp4 | 103.9 MB |
 | 03-[Module 3] Achieving Clarity/13-[E7] Art.mp4 | 32.6 MB |
 | 03-[Module 3] Achieving Clarity/14-[F1] The forgotten conversion principle.mp4 | 62.4 MB |
 | 03-[Module 3] Achieving Clarity/15-[F2] Order of operations.mp4 | 35.7 MB |
 | 03-[Module 3] Achieving Clarity/Resources/00-Introduction.png | 243.4 KB |
 | 03-[Module 3] Achieving Clarity/Resources/00-Introduction.rtf | 50.5 KB |
 | 03-[Module 3] Achieving Clarity/Resources/01-[D1] A better way.png | 189.3 KB |
 | 03-[Module 3] Achieving Clarity/Resources/01-[D1] A better way.rtf | 47.5 KB |
 | 03-[Module 3] Achieving Clarity/Resources/02-[D2] Persona (with an a).png | 202.9 KB |
 | 03-[Module 3] Achieving Clarity/Resources/02-[D2] Persona (with an a).rtf | 48.2 KB |
 | 03-[Module 3] Achieving Clarity/Resources/03-[D3] Person (sans a).png | 248.9 KB |
 | 03-[Module 3] Achieving Clarity/Resources/03-[D3] Person (sans a).rtf | 54.2 KB |
 | 03-[Module 3] Achieving Clarity/Resources/04-[D4] Persona (an example).png | 221.6 KB |
 | 03-[Module 3] Achieving Clarity/Resources/04-[D4] Persona (an example).rtf | 49.5 KB |
 | 03-[Module 3] Achieving Clarity/Resources/05-[D5] Person (an example).png | 265.9 KB |
 | 03-[Module 3] Achieving Clarity/Resources/05-[D5] Person (an example).rtf | 53.7 KB |
 | 03-[Module 3] Achieving Clarity/Resources/06-[D6] Conducting a personal interview.png | 260.5 KB |
 | 03-[Module 3] Achieving Clarity/Resources/06-[D6] Conducting a personal interview.rtf | 52 KB |
 | 03-[Module 3] Achieving Clarity/Resources/07-[E1] The most important divider.png | 224 KB |
 | 03-[Module 3] Achieving Clarity/Resources/07-[E1] The most important divider.rtf | 48.8 KB |
 | 03-[Module 3] Achieving Clarity/Resources/08-[E2] Primers.png | 187.5 KB |
 | 03-[Module 3] Achieving Clarity/Resources/08-[E2] Primers.rtf | 48 KB |
 | 03-[Module 3] Achieving Clarity/Resources/09-[E3] Headlines.png | 778.1 KB |
 | 03-[Module 3] Achieving Clarity/Resources/09-[E3] Headlines.rtf | 4.5 MB |
 | 03-[Module 3] Achieving Clarity/Resources/10-[E4] Subheadlines.png | 786.4 KB |
 | 03-[Module 3] Achieving Clarity/Resources/10-[E4] Subheadlines.rtf | 4.4 MB |
 | 03-[Module 3] Achieving Clarity/Resources/11-[E5] Body copy.png | 853.9 KB |
 | 03-[Module 3] Achieving Clarity/Resources/11-[E5] Body copy.rtf | 4.5 MB |
 | 03-[Module 3] Achieving Clarity/Resources/12-[E6] Calls to action.png | 1.4 MB |
 | 03-[Module 3] Achieving Clarity/Resources/12-[E6] Calls to action.rtf | 8.8 MB |
 | Read Me.txt | 1.8 KB |