Language: English | Size: 673.53 MB | Duration: 2h 24m
A Mini Masterclass Simplifying Tech Product Marketing Essentials For All Levels With The Ultimate PMM Toolkit
What you'll learn
Understand what marketing is and why we need it in tech
Define product marketing and its position in a high tech company
Frame the product workflow and identify relevant stakeholders
Find the resources to create product marketing value
State the responsibilities of a product marketing manager
Conduct market research & competitive analysis
Classify market segmentation, customer profiles, and Jobs To Be Done
Define product positioning & messaging
Formulate high-level GTM strategy
Apply sales & customer success enablement program
Master pricing principles
Strategize product marketing content
Contribute product feature suggestions
Comprehend product communication
Help optimize the product user journey
Resolve common product marketing disputes
Distinguish between B2B & B2C tech product marketing
Identify the key traits of an outstanding product marketing manager
Come prepared for the PMM hiring process in high-tech
Introduce product marketing to peers effectively to enhance work collaboration
Requirements
No marketing experience is needed, just a minimum familiarity with the high-tech field. You'll learn the ABCs of product marketing and get customizable slides, templates, and worksheets with real-world examples tailored for tech product marketing professionals.
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~Get Your Files Here !/1 - Tech Marketing Product Marketing Introduction/1 - Welcome Course Overview.mp4
49.8 MB
~Get Your Files Here !/1 - Tech Marketing Product Marketing Introduction/2 - Steve Jobs Introduces Apples Think Different Campaign Launch 1997.txt
28 B
~Get Your Files Here !/1 - Tech Marketing Product Marketing Introduction/2 - Steve Jobs Start With the Customer Experience Worldwide Developer Conference 1997.txt
28 B
~Get Your Files Here !/1 - Tech Marketing Product Marketing Introduction/2 - What Is Tech Marketing.mp4
19.9 MB
~Get Your Files Here !/1 - Tech Marketing Product Marketing Introduction/3 - Business Model Canvas.txt
100 B
~Get Your Files Here !/1 - Tech Marketing Product Marketing Introduction/3 - What Is Tech Product Marketing.mp4
41.1 MB
~Get Your Files Here !/2 - Tech Product Marketing In Practice/4 - Tech PMM Responsibilities Overview.mp4
15.9 MB
~Get Your Files Here !/2 - Tech Product Marketing In Practice/5 - Competitive Analysis Worksheet.txt
100 B
~Get Your Files Here !/2 - Tech Product Marketing In Practice/5 - Free Competitive Analysis Templates by HubSpot.txt
333 B
~Get Your Files Here !/2 - Tech Product Marketing In Practice/5 - Free Market Research Kit by HubSpot.txt
296 B
~Get Your Files Here !/2 - Tech Product Marketing In Practice/5 - Market Research Competitive Analysis.mp4
48.5 MB
~Get Your Files Here !/2 - Tech Product Marketing In Practice/6 - Free Buyer Persona Templates by HubSpot.txt
461 B
~Get Your Files Here !/2 - Tech Product Marketing In Practice/6 - Free Make My Persona Generator by HubSpot.txt
39 B
~Get Your Files Here !/2 - Tech Product Marketing In Practice/6 - Intercom on JobstobeDone.txt
65 B
~Get Your Files Here !/2 - Tech Product Marketing In Practice/6 - Market Segmentation Customer Profiles Jobs To Be Done.mp4
51 MB
~Get Your Files Here !/2 - Tech Product Marketing In Practice/7 - 15 Free Product Messaging Templates by HubSpot.txt
54 B
~Get Your Files Here !/2 - Tech Product Marketing In Practice/7 - Free Value Proposition Template by Asana.txt
83 B
~Get Your Files Here !/2 - Tech Product Marketing In Practice/7 - Product Positioning Messaging.mp4
93.7 MB
~Get Your Files Here !/2 - Tech Product Marketing In Practice/8 - Free Product Marketing GotoMarket Kit by HubSpot.txt
48 B
~Get Your Files Here !/2 - Tech Product Marketing In Practice/8 - GoToMarket Strategy.mp4
52 MB
~Get Your Files Here !/2 - Tech Product Marketing In Practice/8 - GTM Budget Financial Model Worksheet.txt
103 B
~Get Your Files Here !/2 - Tech Product Marketing In Practice/9 - Free Sales Battle Card Templates by HubSpot.txt
48 B
~Get Your Files Here !/2 - Tech Product Marketing In Practice/9 - Sales Customer Success Enablement.mp4
38.1 MB
~Get Your Files Here !/3 - Solutions to Common Disputes/10 - Free Sales Pricing Calculator by HubSpot.txt
51 B
~Get Your Files Here !/3 - Solutions to Common Disputes/10 - Pricing.mp4
77.1 MB
~Get Your Files Here !/3 - Solutions to Common Disputes/10 - The Ultimate Guide to Pricing Strategies Models by HubSpot.txt
47 B
~Get Your Files Here !/3 - Solutions to Common Disputes/11 - Blog Content Strategy.txt
103 B
~Get Your Files Here !/3 - Solutions to Common Disputes/11 - Content Creation Templates by HubSpot.txt
53 B
~Get Your Files Here !/3 - Solutions to Common Disputes/11 - Content Development.mp4
20.7 MB
~Get Your Files Here !/3 - Solutions to Common Disputes/11 - Content Marketing Workbook by HubSpot.txt
62 B
~Get Your Files Here !/3 - Solutions to Common Disputes/11 - Video Content Strategy.txt
100 B
~Get Your Files Here !/3 - Solutions to Common Disputes/12 - Product Feature Suggestions.mp4
11 MB
~Get Your Files Here !/3 - Solutions to Common Disputes/12 - Product Management vs Product Marketing What Is the Difference by Wrike.txt
114 B
~Get Your Files Here !/3 - Solutions to Common Disputes/13 - Product User Journey Optimization.mp4
21.5 MB
~Get Your Files Here !/3 - Solutions to Common Disputes/13 - What is growth product management by Hotjar.txt
49 B
~Get Your Files Here !/3 - Solutions to Common Disputes/13 - What is productled growth by PLG Collective.txt
65 B
~Get Your Files Here !/3 - Solutions to Common Disputes/14 - Mastering UX Writing in Product Management by Maven.txt
56 B
~Get Your Files Here !/3 - Solutions to Common Disputes/14 - Product Communication.mp4
23.5 MB
~Get Your Files Here !/3 - Solutions to Common Disputes/14 - The Product Communication Guide for SaaS Companies by Userpilot.txt
49 B
~Get Your Files Here !/3 - Solutions to Common Disputes/14 - Why Do You Need a UX Writer in Your Product Team by Netguru.txt
46 B
~Get Your Files Here !/4 - Tech Product Marketing Managers/15 - B2B B2C Tech Product Marketing.mp4
18.4 MB
~Get Your Files Here !/4 - Tech Product Marketing Managers/15 - B2B PMM Job Description Template.txt
96 B
~Get Your Files Here !/4 - Tech Product Marketing Managers/15 - B2C PMM Job Description Template.txt
96 B
~Get Your Files Here !/4 - Tech Product Marketing Managers/16 - Personal PMM Interview Project Example.txt
47 B
~Get Your Files Here !/4 - Tech Product Marketing Managers/16 - RealLife Tech PMM Interview Assignments.txt
103 B
~Get Your Files Here !/4 - Tech Product Marketing Managers/16 - Tech PMM Hiring Process Career Advancement.mp4
30.3 MB
~Get Your Files Here !/5 - Tech Product Marketing Summary/17 - Final Words.mp4
24.5 MB
~Get Your Files Here !/5 - Tech Product Marketing Summary/17 - The Ultimate Tech Product Marketing Toolkit FREE for This Course Learners.txt
100 B
~Get Your Files Here !/5 - Tech Product Marketing Summary/18 - Become an Affiliate.txt
36 B
~Get Your Files Here !/5 - Tech Product Marketing Summary/18 - Bonus Lecture.mp4
36.4 MB
~Get Your Files Here !/5 - Tech Product Marketing Summary/18 - Efrat Shalem Medium Blog.txt
31 B
~Get Your Files Here !/5 - Tech Product Marketing Summary/18 - Efrat Shalem Promoting Innovation.txt
22 B
~Get Your Files Here !/5 - Tech Product Marketing Summary/18 - Tech Stack Tipoffs.txt
89 B
~Get Your Files Here !/5 - Tech Product Marketing Summary/18 - The Ultimate Tech Product Marketing Toolkit for Purchase.txt
22 B
~Get Your Files Here !/Bonus Resources.txt
386 B
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