[ DevCourseWeb.com ] An Instructor's Manual to H2H Marketing Case Studies: Teach Human-to-Human Marketing Effectively



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English | 2024 | ISBN-10: 3031490045 | 201 pages| Epub PDF (True) | 17 MB



This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.



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