[ DevCourseWeb.com ] Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value



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English | 2011 | ISBN: 0071761683 | EPUB | pages: 288 | 5.9 mb



A Groundbreaking Pricing Model for the New Business Landscape

Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.

When customers feel they are getting good value from your product or service, they are more than happy to pay more―which is good news for you and your business. Even in today’s global market―with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings―you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you

- Understand your customers’ wants and needs

- Focus on what makes your company different

- Quantify your differences and build a value-based strategy

- Communicate your value directly to your customers

Now more than ever, it is essential for you to reexamine the reality of the value you offer customers―and this step-by-step program shows you how.



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