Language: English | Size: 771.59 MB | Duration: 1h 22m
Business continuity planning, crisis containment, communications, the media and leadership.
What you'll learn
Students will learn how to mitigate and manage risk.
Students will learn how to build and execute a crisis management plan including assembling a team, a spokesperson and a media response process.
Students will learn to identify a crisis probability risk matrix including the types of crisis, the probability of occurrence respective impact.
Students will complete a business continuity plan.
Students will prepare a media response strategy.
Requirements
The question is not will a crisis happen, it is when. No matter your role in the organization, you have the opportunity to mitigate the potential impact on you and your company. The tools in this program are fundamental to responding whether it be to a natural disaster, a rogue employee or community member on social media or a more catastrophic event. Preparation for these events will prevent poor performance or response when they happen. There are no prerequisites to take this course. Bring your curiosity and intention to think through how you would respond.
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