Textbook in PDF format

Essential advice for anyone aspiring to start up a technology company, based on decades of business experience.
In Tech Startup Toolkit, you'll discover the good, the bad, and the ugly of succeeding with a tech startup. Author Jothy Rosenberg reveals the insights he's learned from an entrepreneurial career that's seen both $100 million sales, dramatic failures, and everything in between.
Tech Startup Toolkit gives you concrete, actionable advice on how to:
Succeed as a first-time CEO
Pitch and raise money from various types of investors
Develop a go-to-market strategy
Create a strong positive culture
Understand what makes a VC tick
Write an elevator pitch
Understand investment deal terms
Hone and align teams
Effectively downsize or wind down a company
Position a company to be acquired
In Tech Startup Toolkit Jothy tells stories from his incredible career that will give guidance and inspiration to anyone who's ever thought of creating or running a company. Every personal story teaches a vital lesson for any would-be startup founder, ensuring you avoid the pitfalls that end less-prepared companies.
About the technology:
Why do eight out of ten tech startups fail? Is it inevitable? In Tech Startup Toolkit, nine-time tech startup founder Jothy Rosenberg tells you how to beat the odds. Part memoir and part survival guide, this book delivers battle-tested, unvarnished advice on capital, culture, boards, marketing, and management.
About the book
Tech Startup Toolkit covers everything a new founder needs to ensure a great idea can become a stable tech company that's ripe for acquisition. In 31 short anecdotes from Jothy's extensive experience, you'll learn how to pitch investors, develop a go-to-market strategy, and build the leadership skills that really matter for a great startup CEO. And since forewarned is forearmed, you'll also find strategies to handle challenges like funding loss, competition, and unpredictable crises like Covid-19 that break lesser startups.
PART 1
Scratching the startup itch: How I became an incorrigible entrepreneur
What makes you think you are CEO material?
A venture-backed turnaround: A dangerous place to be
The founding team. Who's in and who's not?
PART 2
Friends and family, angels, venture capital, or strategic?
Angels: Your bridge financing solution
The art of pitching to institutional investors
Investors aren't your friends
Understand the VC business model. Raise money faster
Seed: The first priced round
Term sheets: An institutional investor wants to invest in you
Due Diligence: An exam you must pass
PART 3
Your business model. The beating heart of your business
Getting to a minimum viable product with lighthouse customers
Product-Market Fit. Making sure the dogs will eat your dog food
Go-to-Market: How to make…