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Get Scrappy by Nick Westergaard EPUB



It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master - all on a tighter budget than before.



Don't get discouraged. Get scrappy!



Shattering the myth that only big brands can do big things, Get Scrappy will help you:



Demystify digital marketing in a way that makes sense for your business

Do more with less

Build a strong brand with something to say

Find inspiration in unexpected places

Create relevant and engaging content and promote it via Twitter, Facebook, and other channels

Integrate strategy and message across touchpoints for a unified brand experience - both online and off

Spark dialogue with your community of customers

Measure what matters



The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.



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