Description

This book provides an effective methodology and an essential tool for entrepreneurs, managers and business leaders to nurture innovative behaviour in the workplace by managing its three essential dimensions: people, the business organisation and motivation. The authors go on to explain innovation as an essentially human process that should be managed via three routes: the creative ecosystem, innovative potential and passion, the biological engine that drives us to act. From another angle, we see how we are conditioned by our environment, our skills, our creative blocks and our motivation for innovation.