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NANODEGREE PROGRAM–nd028
Become a Marketing Analyst
Gain foundational data skills applicable to marketing. Collect and analyze data, model marketing scenarios, and communicate your findings with Excel, Tableau, Google Analytics, and Data Studio.
• ESTIMATED TIME 3 Months
At 5 hrs/week
• ENROLL BY August 14, 2019
Get access to classroom immediately on enrollment
• PREREQUISITES
No Prerequisites
What You Will Learn
DOWNLOAD SYLLABUS
SYLLABUS
Introduction to Marketing Analytics
In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics and marketing analytics. You’ll learn to analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau.
4 months to complete
PREREQUISITE KNOWLEDGE
No prerequisites .
• Introduction to Data Analysis
Learn how to use statistics and visuals to find and communicate insights. Develop Excel skills to manipulate, analyze, and visualize data in a spreadsheet. Build Excel models to analyze possible business outcomes.
INTERPRET A DATA VISUALIZATIONANALYZE SURVEY DATA
• Data Visualization
Learn to apply design and visualization principles to create impactful data visualizations, build data dashboards, and tell stories with data.
STORYTELLING WITH DATABUILD DATA DASHBOARDS
• Google Analytics
In this course you’ll acquire in-depth knowledge of Google Analytics, as you learn to use advanced reporting techniques, analyze and optimize results, build fluency with Data Studio, and produce actionable insights that power significant business growth.
In this course you will learn about a wide range of marketing and business metrics, and how to evaluate the growth and health of your marketing efforts.
CRAFTING AN ANALYTIC BRIEFCREATE A CAMPAIGN REPORT
NEED TO PREPARE?
You will need a Gmail account to use Google Analytics and Data Studio .
$70B
spent on digital marketing in U.S.
Learn with the best
Brad Batesole - MARKETING EXECUTIVE Josh Bernhard - DATA SCIENTIST AT NERD WALLET Dana Sheahen - CONTENT DEVELOPER Mat Leonard - CONTENT DEVELOPER Anke Audenaert - INSTRUCTOR
GET STARTED WITH
[b]Marketing Analytics[b]
LEARN Learn the fundamentals of analyzing marketing data.
AVERAGE TIME On average, successful students take 3 months to complete this Nanodegree program.
BENEFITS INCLUDE
• Real-world projects from industry experts • 1-on-1 technical mentor • Personal career coach & career services.