Men have been sold a bunch of pick up artist crap to attract women. AMS is getting men back to the basics to attract the quality of women they genuinely want to attract and to stop settling for straps. There’s a theory commonly known in the dating world as the 80/20 rule that states 20 % Of Men Sleep With 80% Of the women in the world while the other 80% of men fight over the last 20% of women. I don’t want men to complain about this, I want men to do the self improvement to put themselves in the top 20%. No PUA magic tricks or Dating coach snake oil magic formula here. It’s all about doing the hard work to make yourself a more attractive mate to attract the women you want