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Book details
File Size: 999 KB
Format: epub
Print Length: 127 pages
Page Numbers Source ISBN: 0691154082
Publisher: Princeton University Press; Bilingual edition (February 13, 2012)
Publication Date: February 13, 2012
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B006YGDRTU

How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow’s headlines. In 64 BC when idealist Marcus Cicero, Rome’s greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters. Presented here in a lively and colorful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won)–and as relevant today as when it was written.

A little-known classic in the spirit of Machiavelli’s Prince, How to Win an Election is required reading for politicians and everyone who enjoys watching them try to manipulate their way into office.